At EHCOnomics, our journey began with a father's dream and passion, which has now become the legacy carried forward by his son and best student. We envision a world where salespeople match products to buyers' needs, aiming to fulfill the fundamental expectation of buyers, which we call "The Promise." Our simple business logic is centered around fulfilling what we promise, precisely when we promise it. The story of EHCOnomics started in 2007 when Edward Henry, one of our founding license partners and creator of the first professional sales diploma program approved by the Ministry of Training and Universities, identified a trend of hidden sales waste in organizations due to technological advancements and diminishing engagement in B2B and industry solutions. Edward developed Hard Target Selling and Sales Control Plan Management, which eventually evolved into our powerful ED Tech Revenue Enablement solution known as EHCOnomics.

In 2020, Edward Henry recognized a major flaw in the traditional sales process and, with the help of Robina Brah, our Vice President and partner, reimagined the approach by creating the repeatable 5 & 5 processes. Robina's expertise in Forensic Psychology was instrumental in breaking down the seller and buyer relationship into actionable and adaptable information for effective training. At EHCOnomics, we operate in two key areas: 1. Revenue sciences: We focus on understanding the seller and buyer relationship through social sciences and our repeatable 5 & 5 frameworks. 2. Revenue technologies: We offer our ED TECH platform, PartnerPulse, which integrates CRM (Contact Relationship Management) and LMS (Learning Management System) for performance-based learning and content distribution. While the revenue sciences were our initial focus, the introduction of Mackenzie Henry, a fourth-year BComm student from Ontario Tech University and President of EHCOnomics Inc., helped bridge the gap between CRM performance and LMS content distribution.

Together, father and son worked on identifying bottlenecks and reducing the number of opportunities that go cold, utilizing the EHCOnomics 5 Rules of Engagement and 5 Steps to Partnership. This partnership between father and son exemplifies the power of following a precise partnership model, akin to a working marriage, in selling products and services. Our approach aligns vertical and horizontal engagement, providing organizations with the revenue tools and resources needed to reduce sales waste, enhance transparency, and determine the true probability of revenue success. At EHCOnomics, we strive to revolutionize sales and revenue enablement through a unique blend of social sciences and cutting-edge technologies, delivering tangible results for our clients.